AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in Germany, Q2 2025
Explore the performance trends of the top beauty retail apps on iOS in Germany for Q2 2025, highlighting downloads and active user metrics.
In the second quarter of 2025, the top beauty retail apps on iOS in Germany showcased varied performance trends. Here's a closer look at the download and active user metrics for each app, based on data from Sensor Tower.
Mein dm saw a notable increase in weekly downloads, reaching a peak of approximately 68.5K in early June. Active users remained robust, fluctuating around 2.5M, with a slight dip in May before rebounding toward the end of the quarter.
Douglas - Parfüm & Kosmetik experienced steady weekly downloads, peaking at 17.6K in early May. Active users showed a decline mid-quarter but recovered to about 336.9K by late June.
flaconi exhibited a fluctuating download pattern, with a significant rise to 16.5K in early April. Active users remained relatively stable, averaging around 120K throughout the quarter.
Rituals Home & Body Cosmetics had a notable surge in downloads to 13.5K during June, while active users showed a gradual decline, ending the quarter at approximately 48.7K.
SEPHORA - Maquillage, Parfum maintained a consistent download rate, averaging around 4K weekly. Active users started the quarter strong at 106.2K but saw a decrease, reaching 89.1K by the end of June.
These insights provide a glimpse into the dynamic landscape of beauty retail apps in Germany. For more detailed analytics, visit Sensor Tower.
